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Meet the Hakuna Matata Anklet: a burst of rainbow hues adorning your ankle with creativity and charm. Handcrafted with care, each piece celebrates the carefree spirit of Pura Vida. Waterproof and meticulously made, it grows in character with every wear. Embrace the positivity and joy it exudes, securing yours today...

Unisex, waterproof and fully adjustable. Our Original Anklets are a fan fave. Designed to look like our best-selling Original bracelets, these are the everyday ankle bracelets you’ll be wearing by the pool and to the beach all summer long. WaterproofKeep them on while you surf, snowboard, or even take a shower. Easily...

Stand up for all the ladies in your life with our Girls Support Girls Sticker! This heart-shaped design is both pretty and empowering, and shows off your girl power no matter where you stick it.

Our juiciest jewelry yet! This mouthwatering choker features 5 super cute enamel fruit charms. The sweetest part? We have a charm bracelet to match.

Introducing the Frangipani Stretch Bracelet: a vibrant ode to summer fun! With playful orange and pink stripes and a charming frangipani flower charm, it's the perfect accessory for beach days and sunny escapades. Slip it on, soak up the sun, and let your style bloom! Easy On and Off One size...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

This waterproof braided bracelet, featuring a vibrant array of colors, is designed to withstand any activity. Whether you're surfing, snowboarding, or simply showering, it's ready for the adventure. Embrace wearing it daily to enhance its natural appearance and texture. Each bracelet is meticulously handcrafted, ensuring a unique piece with slight...

Everyone deserves love, and our For All Style Pack is here to give it to you. This four-piece set features a black Malibu, a rainbow bead stretch style, a string-and-ball-bead design, and a bitty braid band with a multicolored “For All” charm. For every style pack sold, Pura Vida will...

Introducing the Dark Seas Bracelet, a tribute to the mysterious depths of the ocean. Handcrafted with a blend of black, navy, and tan hues, each piece radiates a sense of adventure and intrigue. Waterproof and meticulously crafted, it develops a distinct character with every wear, mirroring the ever-changing moods of...

Bring the beach to your wrist with our Cowabunga Friendship 5 Pack—a sunshine-soaked stack that’s basically a vacation in bracelet form. Inspired by ‘80s surf culture and the neon charm of Mediterranean beach towns, this set is all about bold color, laid-back layering, and friendship that lasts longer than your...

Introducing our Cornflower Stretch Bracelet, the sweetest addition to your accessory collection! With its rich, warm hues, this bracelet is as eye-catching as it is charming. Crafted for both comfort and style, it's the perfect way to add a pop of color to any outfit. Whether you're dressing up or...

Cue the sunshine and good times — the Catch a Vibe Anklet Friendship Pack is here to turn every day into a getaway. 🌞✨ Inspired by the retro glow of Euro-coast summers, this vibrant set is made for pool parties, beach hangs, and everything in between. Featuring a dreamy mix...

Everyday studs with a vibrant twist. The center stone features a clear glass, bezel-set focal point with glossy, cerulean enamel lining the perimeter. 

Your mermaid hair *needs* these Cancun Dangle Earrings! With raw cowrie shells and silver clam shells hanging from raw turquoise studs, these earrings will are the perfect compliment to beachy hair!

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Step into summer style with our Cannonball Anklet, where vibrant blue and sunny yellow hues come together in perfect harmony. Crafted to mimic our best-selling Original bracelets, these anklets are your go-to accessory for poolside lounging and beach adventures. Let your ankles do the talking as you stroll along sandy...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made...

This waterproof braided bracelet, featuring a vibrant array of colors, is designed to withstand any activity. Whether you're surfing, snowboarding, or simply showering, it's ready for the adventure. Embrace wearing it daily to enhance its natural appearance and texture. Each bracelet is meticulously handcrafted, ensuring a unique piece with slight...

Every multi mini braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. WaterproofGo surf, snowboard, or even...

It takes all of us to win the battle against breast cancer, and our B4BC Friendship Pack is ready to join the fight! Featuring 10 Originals in shades of pink, you can keep one (or two) for yourself and gift the rest to your friends who wanna show support. For...