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Introducing the Steel Anklet: Elevate your ankle game with sleek sophistication. Crafted slightly larger than our original bracelets, this waterproof anklet ensures style meets durability. From surf to shower, it's ready for any adventure. Embrace its natural look and feel as you wear it daily. Handmade with care, expect slight...

Level up your wrist game with our sleek and stylish Men's Black Gunmetal Stone Bracelet, the ultimate accessory for the modern man. Crafted with high-quality black gunmetal stone beads, this bracelet is perfect to wear individually or in a stack.  WaterproofKeep them on while you surf, snowboard, or even take a...

Introducing the Melrose Bracelet: where it all began. Handcrafted with care, every piece is waterproof and distinctly one-of-a-kind. Watch as its charm evolves with each wear, growing even cooler over time. Embrace the Pura Vida spirit and seize yours today. WaterproofGo surf, snowboard, or even take a shower with them...

Meet the Alpine Blue Anklet: Inspired by the calm waters of mountain lakes, it captures tranquility in every step. Meticulously handmade, each piece embodies the serene essence of its namesake color. Waterproof and crafted with care, no two are alike, ensuring a truly distinctive accessory. With each wear, it evolves,...

Happiness blooms from our new Meadow Hoop Earrings! A dried daisy resin pendant dangles from each silver hoop that will make every summer outfit feeling fresh!

Say helloooo to Hawaiian style with our Maui Charms Bracelet! This paradise-inspired style is set on a delicate silver chain, with five dangling charms that’ll make you feel like it’s summer all year long.

Our Mini Braided Solid bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight...

Talk about denim done right… Our Jean Jacket Sticker pays homage to everyone’s favorite layer, with a retro Pura Vida logo for even more cool-girl charm.

Channel your inner ‘90s kid with our Kaleidoscope Stud Earring Pack! This set of six silver studs is giving us alllll the good vibes. Made to mix and match, with everything from cutout smiley face, peace sign and evil eye designs to enameled heart and yin yang styles and a daisy seed...

Searching for a killer style to add to your Wave collection? Look no further than our Large Wave Hoop Earrings! Available in a silver finish, these beach-ready beauties feature our signature Wave outline, for a surf style that’s made for sunny days.

Carry a piece of paradise wherever you go with our Island Time pendant necklace. This adjustable style can be layered effortlessly with its multiple length options. Wear with our matching dangle earrings for extra vacay vibes.

Look red, white and cuuuuute in the Home for Our Troops Anklet. This charity style comes in a combo of patriotic string shades, for a simple style that gives you fancy feet. For every anklet sold, we’ll donate 5% of the purchase price to Home for Our Troops, an organization that builds...

Coolest design ever? We think so! Our I Need Space Sticker is super quirky and adds some tongue-in-cheek humor no matter where you stick it!

Get ready to catch a flight to Spain with our new Ibiza Cowrie Charm Anklet! Full of bold pinks, bright blue beads and some summer yellows, this anklet features a raw cowrie charm and seed beads you can't refuse.

Let your heart shine with the Heart Bead Stud Earrings! These studs deliver a bold burst of love in the most effortless, chic way. Available in timeless gold, they add the perfect finishing touch to any look. Whether you wear them alone for a subtle statement or pair them with...

Treat every day like a tropical vacay with our new Hibiscus Sticker. This paradise-inspired design features a gorgeous hibiscus flower, with bright and bold colors that’ll make your water bottle, laptop or phone case pop.

Get ready to enchant your style with our Harper Mushroom Charm! This charm captures the whimsical charm of nature in a playful design. Crafted from waterproof IP gold-plated stainless steel, it’s as durable as it is eye-catching! Perfect for adding a touch of magic to your jewelry collection, wear it...

The Harper Rollerskate Charm brings all the retro vibes with a glossy enamel finish and a fun pop of color. The best part? The tiny wheels actually move! Made with gold-plated stainless steel and totally waterproof, this charm is ready to roll with you anywhere. How it works: Make it...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

Add some sparkle to your seaside look with the Hanging Pearl Beaded Choker. This super-elegant design features a delicate silver chain, accentuated with glimmering pearls to add some sparkle to your style!