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One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Heart Choker comes in two finishes—silver or rose gold and can be personalized with your initials, an important date, your constellation or cute symbols!

Both delicate *and* durable, this stretch bracelet make for a charming and customizable base to any holiday bracelet stack. Available in silver and gold polished finish, this piece can be mixed or matched to different pieces to create a special and individualized look.

The fan-favorite fidget ring, but with a beachy twist. This style has a rhodium-plated casting with glossy enamel wave detail. The shell of the ring rotates continuously to help ease anxiety and boost productivity.

The fan-favorite fidget ring is back with a new, beaded look for Valentine's Day! The gold-plated ring base sits within five rotating, VDay-themed enamel beads that move freely and comfortably on the ring to help reduce anxiety and improve focus.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special? By customizing it with your own...

Giving your 'other half' a whole new meaning. This modern take on traditional friendship jewelry allows you to add a custom, engraved message to each piece. The gold or rhodium-plated half heart pendants sit on a delicate box chain measuring 18'' in length with a 3'' extension. You can add...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special? By customizing it with your own...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Picture a sunset by the beach, the scent of ocean in the air, sand slipping through...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special? By customizing it with your...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special? By customizing it with your own...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  A natural, effortless aesthetic that will have you (sun) beaming from ear to ear. The Daybreak Stud...

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Bring the promise of a new day with you everywhere you go with the Daybreak Pendant Necklace. This piece combines...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Stay elegant and timeless with our Circlet Hoop Earrings. Featuring a beautiful natural white topaz stone, this elevated...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Reminiscent of serendipitous encounters, this bracelet will have you wondering how you ever lived without it. Available...

Give off ‘90s vibes in our Checkerboard Seed Bead Stretch Ring. This slip-on style comes in two color combos—black and white or gold and white—and complements our Checkerboard Stretch Bracelet and Gold Check Hoop Earrings. For every ring sold, Pura Vida will donate 5% of the purchase price to The...

Add a playful touch to your style with the Alphabet Stretch Bracelet! Available in black and raspberry, this bracelet features a chic gold alphabet charm that lets you showcase your favorite letter. Express your unique flair or gift it to someone special! Grab yours today and wear your story with...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Darling and detailed dimension, delivered. The Baguette Sunburst Hoop Earrings, available in silver and gold, boast a...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. The stunning, sun-kissed centerpiece for everything you go on to create with your jewelry canvas. Available in...

Bring a little sunshine wherever you go. The Abstract Beach Crew Tee features retro-inspired artwork and a relaxed fit that's made for beach days, road trips, and everything in between. Soft, easy to wear, and full of laid-back coastal vibes, it's the perfect tee to throw on after a day in...