Sale

The prettiest way to show off your pride? Our Rainbow Enamel Ring Stack! This three-piece set features a gold rope band, a solid style with a cut glass heart stone, and an enamel rainbow ring. For every stack sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum)...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  For the one who protected you most, our Protective Eye Ring is the perfect gift for a...

You can wear our Pride Crew Tee with…well, pride! Available in white or black, this short-sleeve style features a rainbow graphic and “love for all” slogan on the chest. For every shirt sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project, the leading suicide prevention...

The Pippa Pearl Stretch Ring Set is here for all your sunny day vibes. With soft white pearls and bursts of colorful seed beads in fresh, beachy hues, this set is all about fun, effortless style. Whether you're layering them together for a bold, stacked look or wearing them solo,...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. For the one who protected you most, our Protective Eye Pendant Necklace is the perfect gift for a special mama in your...

Add joy and good vibes to any outfit with our Peace Sign Ring. This simple silver piece features a delicate band, with a cutout peace sign design that spreads love (and ‘70s style).

Our Mini Coin Huggie Earrings are proof that less is always more. This itty bitty design comes in a silver or rose gold finish, with a close-to-the-ear fit and dangling coin charms for a pretty hint of sparkle.

Dress to impress with our Men's Rolo Chain Necklace! Crafted with a sleek and modern look, it's made of sturdy stainless steel and comes in a cool black and silver combination. It's the perfect accessory to add some style to any outfit.   Stainless Steel Stainless steel & burnished silver plating or stainless steel & IP...

Introducing the ultimate wrist accessory - our Men's Carabiner Clasp Chain Bracelet. Crafted from high-quality stainless steel, this bracelet is as tough as it is stylish. Featuring a sturdy carabiner clasp, this bracelet is designed to stay securely fastened no matter what adventures you face in your day-to-day life. And...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Rep your mom status or treat your favorite lady to something special with our Mama Choker Curb...

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Manifest your next favorite jewelry stack with timeless .925 sterling silver pieces featuring genuine Herkimer Diamonds that shine with every wear....

We're crushing so hard on this Lovestruck Choker! Five dainty heart charms set on a shimmering rope chain, adjustable to 3 lengths for a layered look anyone would fall for. Choose between dazzling silver or romantic rose gold.

All you need is L-O-V-E... And this fairytale Love Hearts Band Ring! With the word "Love" etched into the inside of an endless band of pretty rose gold or silver enamel hearts, you'll never forget what matters most.

Good vibes only. The Jammin Beach Crew Tee brings together tropical colors, laid-back artwork, and sunshine-filled energy for a look that feels like summer every day. With a relaxed fit and easygoing feel, it's perfect for beach days, weekend adventures, and chasing the next sunset.

Your letter, your look. This stretchy, waterproof bracelet is strung with playful pearl beads, colorful seed beads, and a bold gold initial that’s all about you. Slip it on, stack it up, and let your style speak louder than words. WaterproofKeep them on while you surf, snowboard, or even take...

The Initial Pearl & Seed Bead Choker is bold, bright, and made just for them (or you). With dainty pearl beads, colorful seed beads, and a gold initial that pops, this waterproof piece is perfect for layering, loving, and gifting to your whole crew.WaterproofKeep them on while you surf, snowboard,...

Minimal, bold, and totally personal. The Initial Paperclip Chain Choker features your fave letter on a waterproof paperclip-style chain that layers like a dream and shines even brighter. Wear it solo or stack it up—either way, it’s a whole moment.WaterproofKeep them on while you surf, snowboard, or even take a...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Like the first glimmer of dusk on a crisp fall evening, the Herkimer Stretch Bead Bracelet is...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Leave your mark with this ever-so-dainty Herkimer Ring. Made up of a thin band in sterling...

Meet your new favorite tee. The Iconic Crew Tee features vintage-inspired artwork, an easy everyday fit, and laid-back beach vibes that pair perfectly with denim, cutoffs, and sunny days. Soft, comfortable, and made for wherever the day takes you, it's the kind of tee you'll reach for again and again.