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Cue the sunshine and good times — the Catch a Vibe Anklet Friendship Pack is here to turn every day into a getaway. 🌞✨ Inspired by the retro glow of Euro-coast summers, this vibrant set is made for pool parties, beach hangs, and everything in between. Featuring a dreamy mix...

Step into summer style with our Cannonball Anklet, where vibrant blue and sunny yellow hues come together in perfect harmony. Crafted to mimic our best-selling Original bracelets, these anklets are your go-to accessory for poolside lounging and beach adventures. Let your ankles do the talking as you stroll along sandy...

Meet your new favorite gold statement ring. The Bubble Wrap Ring features a smooth, rounded design that curves gently around your finger for a bold yet easy everyday look. Its high polish finish catches the light, making it perfect for stacking or wearing on its own. Slightly malleable for a...

Love is in the air—as in, you’ll love our Besos Braided Bracelet. Shimmering silver string weaves in with shades of white and pink, making it the perfect style to add to your Valentine’s Day stack.

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Salty hair, sandy toes, and sun-soaked vibes — the Beach Life Pack was made for your endless summer days. Warm tones mixed with ocean-inspired blues bring that laidback, barefoot energy wherever you go. Stack it up and wear the beach with you — no matter where you are.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special? By customizing it with your own...

No matter where the day takes you, the Coast to Coast Bundle has you covered. Featuring a beachy string bracelet, a palm tree necklace, a peace sign ring, and colorful beaded hoops, this easygoing stack brings vacation vibes wherever you go. Get all 4 styles for just $20 (a $66...

A little bold, a little effortless. The Chunky Chain Necklace features smooth, rounded links with a high-shine finish that catches the light just right. Designed to wear your way, this chain necklace looks just as good styled solo as it does layered with your favorite PV pieces.

Give your ‘fit a hit of ‘90s vibes with our Checkerboard Ring. Featuring an enameled checkerboard design, this style is anything but square!

Give off ‘90s vibes in our Checkerboard Seed Bead Stretch Ring. This slip-on style comes in two color combos—black and white or gold and white—and complements our Checkerboard Stretch Bracelet and Gold Check Hoop Earrings. For every ring sold, Pura Vida will donate 5% of the purchase price to The...

Introducing the Beach Life Bracelet, the original inspiration that captures the essence of coastal living. Handcrafted with serene shades of light orange, light yellow, and light green, each piece embodies the laid-back vibe of beach days. Waterproof and meticulously crafted, it becomes more charming with each wear. Embrace the relaxed...

Add a playful touch to your style with the Alphabet Bubble Charm Bracelet! Available in white and black, this bracelet features a chic gold alphabet charm that lets you showcase your favorite letter. Express your unique flair or gift it to someone special! Grab yours today and wear your story...

The Alpha Phi collection is here to turn your stack into a statement. With pops of crimson, glossy gold charms, and that signature Pura Vida charm (pun intended), these pieces were made for Bid Day, brunch, and every sister moment in between. Whether you're welcoming your Little, showing off your...

Red, green, and Greek all over. Meet the Alpha Chi Omega styles that bring the bold. Whether you’re stacking up for rush week, spoiling your Little, or just vibing with your sisters on a regular Tuesday, these pieces bring that signature AXΩ energy. From charm-packed bracelets to wear-on-repeat string styles,...