Products

A modern gold chain bracelet with just the right amount of shine. The Faceted Bar Chain Bracelet features sleek, elongated links with subtle faceted detailing that catches the light from every angle. It’s lightweight and easy to layer with beaded styles or wear solo for a polished everyday look. A...

Effortlessly chic and easy to wear, our Faceted Gold Bead Stretch Ring is the perfect accessory to add a touch of fun and sophistication to your everyday look. The stretchy design ensures a comfortable fit for any finger size, while the versatility of gold makes it a perfect complement to...

Celebrate the season with our Favorite Gift Mini Braided Bracelet—a delightful twist on a classic style, perfect for the holidays! Featuring elegant white and gold, this bracelet is designed to be 100% waterproof, so you can wear it while surfing, snowboarding, or even during festive showers without a worry. Add...

Send a message of love and wellness with our Feel Better Soon Bracelet Card because sometimes a little gesture can make all the difference. This string bracelet is accompanied by a thoughtful card that will add some sunshine to anyone's day. WaterproofGo surf, snowboard, or even take a shower with...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

Our flat wide woven bracelets each requires over an hour of hard work to produce, which can be seen through its intricate design. The bold and wide appearance creates the "cuff" bracelet look, covering a larger portion of your wrist. It's truly the perfect staple for any stack. 

Catch a wave and soak up the sunshine. The Flower Power Crew Tee features vibrant coastal artwork inspired by tropical blooms, rolling waves, and endless summer days. With a relaxed fit and easygoing feel, it's the perfect tee for beach mornings, sunset walks, and everything in between.

Everyone deserves love, and our For All Style Pack is here to give it to you. This four-piece set features a black Malibu, a rainbow bead stretch style, a string-and-ball-bead design, and a bitty braid band with a multicolored “For All” charm. For every style pack sold, Pura Vida will...

Show your support for our brave service members and their families with our For the Troops Original Bracelet! For every bracelet sold, Pura Vida will donate 5% of the purchase price to Semper Fi & America’s Fund. Semper Fi & America’s Fund cares for our Nation’s critically wounded ill, and injured...

Our Fortune Beach Stretch Pack is the newest member of our Vacation Vibes collection! These bracelets feature a vibrant mix of colors that bring to mind the carefree spirit of beach days and ocean breezes. Made with a durable elastic core, they combine style and comfort, making them the perfect...

Introducing the Frangipani Stretch Bracelet: a vibrant ode to summer fun! With playful orange and pink stripes and a charming frangipani flower charm, it's the perfect accessory for beach days and sunny escapades. Slip it on, soak up the sun, and let your style bloom! Easy On and Off One size...

Now feet-uring: Our Freshwater Pearl Anklet! This ultra-chic style comes on a luxe silver cable chain, with a strand of itty bitty freshwater pearls. Each pearl is 100% genuine, so every one is unique (just like you!)

Save 31% on bracelets by purchasing our bestsellers bundle ($70 value), featuring 10 of our top selling originals of all time! Wear them all together or mix and match your favorite combinations. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. WaterproofGo surf, snowboard, or even take...

The classic friendship bracelet—leveled up. The Friendship Cord Bracelet features a chunkier braided design in bold, juicy color combos (Blueberry, Creamsicle, Sorbet... need we say more?). It’s got a sturdy pull-tie closure that keeps things comfy and secure, plus shiny gold-tone accents for that little extra glow-up. Built to last...

Like a friendship bracelet—but with a twist. The Friendship Ring Bracelet features a double-cord design threaded through a shiny gold ring that symbolizes connection, unity, and all the people who make life sweeter. Each style comes in a juicy, mixed-color combo (hi, Creamsicle + Sorbet 🍦) and finishes with a...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Bohemian meets sophisticated with these Fringe Huggies, featuring a mini hoop with metal fringe pieces layered across...

Our juiciest jewelry yet! This mouthwatering choker features 5 super cute enamel fruit charms. The sweetest part? We have a charm bracelet to match.

Save 35% on bracelets by purchasing our Fruitas Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may...

Our Future So Bright Bracelet Card can be a great reminder to embrace the unknown, take risks and make your dreams a reality. This is the perfect gift for a birthday, graduation or any occasion that calls for some excitement and a fresh start! WaterproofGo surf, snowboard, or even take...

Sunshine, sisterhood, and serious sparkle. The Gamma Phi Beta collection is all about feel-good color, golden details, and house pride you can wear on repeat. Whether you’re running to class or heading to Reveal Day, these pieces make every outfit—and every moment—a little more magical. Designed to mix, match, and...