Products

This bold bracelet pack was made for carefree days and salty hair energy. With five vibrant string styles and glimmering metal accents, it's perfect for mixing, matching, and making a splash. Waterproof, lightweight, and totally vibe-approved for your next seaside adventure. WaterproofGo surf, snowboard, or even take a shower with...

Inspired by Malibu’s bold coastline and endless sun, Malibu Beam is made to stand out. Its structured square silhouette brings clean lines and confident energy to any look. Crafted from lightweight, partially plant-derived bio-based materials, it’s built for all-day comfort with flexible construction that holds its shape. Easy to throw on...

Treat the moms in your life to something special with our Mama Original Bracelet. This OG string style features a mix of white, pink and shimmering gold strands, which are even more lovely when paired with our Mama Style Pack. For every bracelet sold, Pura Vida will donate 5% of...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Rep your mom status or treat your favorite lady to something special with our Mama Choker Curb...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!

Say helloooo to Hawaiian style with our Maui Charms Bracelet! This paradise-inspired style is set on a delicate silver chain, with five dangling charms that’ll make you feel like it’s summer all year long.

Happiness blooms from our new Meadow Hoop Earrings! A dried daisy resin pendant dangles from each silver hoop that will make every summer outfit feeling fresh!

Introducing the Melrose Bracelet: where it all began. Handcrafted with care, every piece is waterproof and distinctly one-of-a-kind. Watch as its charm evolves with each wear, growing even cooler over time. Embrace the Pura Vida spirit and seize yours today. WaterproofGo surf, snowboard, or even take a shower with them...

Meet the Alpine Blue Anklet: Inspired by the calm waters of mountain lakes, it captures tranquility in every step. Meticulously handmade, each piece embodies the serene essence of its namesake color. Waterproof and crafted with care, no two are alike, ensuring a truly distinctive accessory. With each wear, it evolves,...

Level up your wrist game with our sleek and stylish Men's Black Gunmetal Stone Bracelet, the ultimate accessory for the modern man. Crafted with high-quality black gunmetal stone beads, this bracelet is perfect to wear individually or in a stack.  WaterproofKeep them on while you surf, snowboard, or even take a...

Introducing the ultimate wrist accessory - our Men's Carabiner Clasp Chain Bracelet. Crafted from high-quality stainless steel, this bracelet is as tough as it is stylish. Featuring a sturdy carabiner clasp, this bracelet is designed to stay securely fastened no matter what adventures you face in your day-to-day life. And...

Our Men's Coated Hematite Stretch Bracelet is the ultimate combination of style and comfort. Made with hematite beads and a stretchable band, this bracelet is the perfect choice for everyday wear. Featured in classic black or cream, you'll be sure to find one that fits your personal style. WaterproofKeep them on while...

Our Men's Making Waves Friendship Pack ($40 value) features 5 of our best-selling dark toned originals! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks.  WaterproofGo...

Hit the road in style with our Men's Mixed Seed Bead Cord Necklace! It's a handmade blend of adventure and style, the perfect accessory for any man who isn't afraid to take the road less traveled. Whether you're out on the town or hitting the trails, this necklace will show your...

Elevate your ankle game with our Men's Mixed Seed Bead Stretch Anklet. Each hand-made anklet is crafted with a unique combination of beads, ensuring the perfect accessory for every day. Featuring a secure slip-on style and 100% waterproof quality, you're free to enjoy the sun, sea and sand.  WaterproofKeep them on...

Introducing the Men's Olive Anklet: designed for adventure and style. Crafted slightly larger for a perfect fit, this waterproof anklet is ready for any challenge—surf, snow, or shower. Wear it daily to enhance its natural look and feel. Handmade with care, each anklet is unique, adding to its charm. Accompany...

Dress to impress with our Men's Rolo Chain Necklace! Crafted with a sleek and modern look, it's made of sturdy stainless steel and comes in a cool black and silver combination. It's the perfect accessory to add some style to any outfit.   Stainless Steel Stainless steel & burnished silver plating or stainless steel & IP...