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Add a playful touch to your style with the Alphabet Stretch Bracelet! Available in black and raspberry, this bracelet features a chic gold alphabet charm that lets you showcase your favorite letter. Express your unique flair or gift it to someone special! Grab yours today and wear your story with...

The prettiest way to show off your pride? Our Rainbow Enamel Ring Stack! This three-piece set features a gold rope band, a solid style with a cut glass heart stone, and an enamel rainbow ring. For every stack sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum)...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!

Get ready to represent with this striking purple and yellow bracelet, crafted to showcase your team, school, or club colors! Whether you're at the game or supporting from home, this bracelet lets you carry your pride on your wrist. Grab yours today and let your colors speak loud and proud!

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  For the one who protected you most, our Protective Eye Ring is the perfect gift for a...

You can wear our Pride Crew Tee with…well, pride! Available in white or black, this short-sleeve style features a rainbow graphic and “love for all” slogan on the chest. For every shirt sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project, the leading suicide prevention...

Shine a little brighter this season with our Pavé Initial Chain Bracelet — a personal touch that catches every light. This dainty gold chain features a sparkling pavé letter charm that feels both timeless and totally giftable. It’s the perfect mix of everyday shine and holiday glam, made to layer,...

The Pippa Pearl Stretch Ring Set is here for all your sunny day vibes. With soft white pearls and bursts of colorful seed beads in fresh, beachy hues, this set is all about fun, effortless style. Whether you're layering them together for a bold, stacked look or wearing them solo,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. For the one who protected you most, our Protective Eye Pendant Necklace is the perfect gift for a special mama in your...

A sculpted statement you can wear every day. The Palma Ring features a smooth, dimensional design with a polished finish that gives it soft movement and shine. Slightly bold but easy to style, this gold or silver statement ring pairs effortlessly with your everyday stacks or stands strong on its...

A fresh take on a Pura Vida favorite. The Petite Braid And Bead Bracelet combines a delicate braided string bracelet with a row of gold-tone beads for the perfect mix of texture and shine. Designed with an adjustable fit, this everyday bracelet is lightweight, comfortable, and easy to stack with...

Add joy and good vibes to any outfit with our Peace Sign Ring. This simple silver piece features a delicate band, with a cutout peace sign design that spreads love (and ‘70s style).

Make it personal, make it shine. The Pavé Initial Box Chain Choker brings a little extra sparkle to your story with a pavé-covered letter charm on a sleek gold box chain. It’s minimalist, meaningful, and made to stand out—whether worn solo or layered with your favorite Pura Vida pieces. Perfect...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!WaterproofGo surf,...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking!