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Introducing the Alpine Blue Bracelet: a tribute to the serene hues of mountain lakes. Each bracelet, meticulously handmade, embodies the tranquil essence of its namesake color. Waterproof and crafted with care, no two pieces are alike, ensuring a truly unique accessory. With each wear, the Alpine Blue Bracelet evolves, deepening...

Meet your new favorite accessory—the Ball Chain Phone Chain! This stylish, playful, and super functional phone chain is the perfect way to keep your phone handy and add a dash of personality to your look. The sleek, shiny ball chain design brings just the right amount of edge, and it’s...

The Anxiety & Depression Association of America (ADAA) is an international nonprofit organization dedicated to the prevention, treatment, and cure of anxiety, depression, OCD, PTSD, and co-occurring disorders through education, practice, and research. 5% of the purchase price* will be donated to the Anxiety & Depression Association of America. If you'd...

Embrace bold style with our Azalea Seascape Stretch Bracelet. Designed for those who dare to be different, this accessory captures the essence of beachy vibes and carefree joy! Featuring striking red and white stripes, it's a standout piece that adds a pop of color to any outfit. Crafted with vinyl...

Meet the ultimate phone mount for your iPhone 12 and newer— the PV x Casely Grippy. This MagSafe-compatible mount uses strong suction cups to securely attach to any clean, flat, glossy surface, from mirrors to windows. Whether you're navigating your next adventure or streaming on the go, your phone stays...

Celebrate the magic of every season with our 12 Months of Originals Box—the perfect gift that keeps on giving! Enjoy 12 months of handmade and waterproof string bracelets, each with their own unique design. From the cozy charm of winter to the vibrant spirit of summer, every month unveils a...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

Add a playful touch to your style with the Alphabet Bubble Charm Bracelet! Available in white and black, this bracelet features a chic gold alphabet charm that lets you showcase your favorite letter. Express your unique flair or gift it to someone special! Grab yours today and wear your story...

Look no further for the perfect custom gift for any occasion! With plenty of space to write your own message & the option to pair with any PV bracelet or our set, you can't go wrong!WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

Don’t hit the road this fall without our Adventure Van Sticker. This retro style features eye-catching colors and the cutest old-school van, and serves as the perfect reminder that adventure always awaits!

The Zeta Tau Alpha collection brings all the sparkle with soft blues, pearly whites, and gold accents made to stand out. From Bid Day to brunch, these pieces are your go-to for stacking, gifting, and showing off that ZTA pride. Because when you're repping your sisters, the accessories better shine as...

Ride the waves all summer long with our best-selling simple, yet dainty, "Wave Ring." Available in three finishes, sterling silver, rose gold and gold, our Wave Ring is the perfect addition to your Pura Vida collection!

One way to make your favorite PV piece even more special? By personalizing it with your own message! Our White Alphabet Bead Bracelet is the perfect low profile design to add to any stack. Plus, you can personalize it with your name, an important date, a funny saying or message...

Upgrade your accessory collection with our Warm Breeze Stretch Ring Set of 3! Radiating the hues of a stunning sunset, these rings offer major vibes in pink and orange tones. Comfort is key with their stretchy design, ensuring a perfect fit every time. Whether stacked or solo, these rings promise...

Meet your new everyday ring. The Twisted Dome Ring features a smooth, twisted design with a high-shine finish that feels classic but never boring. It’s bold enough to stand on its own, but still easy to stack with your go-to bands for an effortless layered look. Comfortable, versatile, and timeless,...

Whether you're poolside, beach-bound, or soaking up golden hour, the Villa Vibes Bundle has your vacation stack covered. Featuring beach-inspired favorites you'll wear on repeat, this bundle makes every day feel like a getaway. Get all 4 styles for just $30 (a $78 value) and save over 60%.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Discover micro moments of love in our Tiny Heart Choker. Available in anti-tarnish sterling silver or 18k...

Your new go-to holiday stack. These wavy pavé rings catch the light beautifully and add just the right amount of shimmer to any outfit — from cozy sweaters to sequins. Such an easy win for gifting (and keeping).

Escape to paradise. The Tropics Crew Sweatshirt features vibrant island-inspired artwork, a relaxed fit, and all the cozy comfort you need for breezy beach nights and early morning coffee runs. Soft, easygoing, and made for everyday adventures, it's the perfect layer to throw on wherever the day takes you.

Curated to feel custom, the Sweetheart Ring Stack features three cohesive bands to create the sweetest seasonal stack. Set on gold-plated casting, each ring features delicate and diverse stone detail designed to compliment one another.