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Introducing Deep Dive, the bracelet that embodies the tranquil beauty of ocean blues. Handcrafted with varying shades of blue, each piece is a testament to artistry and individuality. Waterproof and meticulously crafted, it gains character and depth with every wear, mirroring the ever-changing hues of the sea. Dive into the...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

Bold, bright, and totally crush-worthy. Our Cross My Heart Pack brings all the good vibes with vibrant pinks, sunny yellows, and flirty pops of gold. It's the perfect stack for making a statement — whether you're beach-bound, brunch-ready, or just feeling yourself. Cross our hearts... you're gonna be obsessed.

Introducing the Dark Seas Bracelet, a tribute to the mysterious depths of the ocean. Handcrafted with a blend of black, navy, and tan hues, each piece radiates a sense of adventure and intrigue. Waterproof and meticulously crafted, it develops a distinct character with every wear, mirroring the ever-changing moods of...

Step into the sunshine with our Daybreak Anklet, featuring a delightful blend of purple and pink hues. Crafted to capture the essence of summer mornings, this anklet is your go-to accessory for poolside lounging and beachside adventures. Inspired by our best-selling Original bracelets, it adds a touch of vibrant charm...

It’s the bracelet that started it all, with a little twist! Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily...

Bring the beach to your wrist with our Cowabunga Friendship 5 Pack—a sunshine-soaked stack that’s basically a vacation in bracelet form. Inspired by ‘80s surf culture and the neon charm of Mediterranean beach towns, this set is all about bold color, laid-back layering, and friendship that lasts longer than your...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take a shower. Easily AdjustableOne size fits...

A sleek gold choker you’ll wear on repeat. The Coil Choker features a smooth snake chain design that lays flat against the skin for a clean, effortless look. It’s lightweight, polished, and perfect for layering with your favorite charm necklaces or wearing solo for a minimal moment. Adjustable for the...

Introducing our Cornflower Stretch Bracelet, the sweetest addition to your accessory collection! With its rich, warm hues, this bracelet is as eye-catching as it is charming. Crafted for both comfort and style, it's the perfect way to add a pop of color to any outfit. Whether you're dressing up or...

Introducing our Cherry Pie Stretch Bracelet, the sweetest addition to your accessory collection! With its vibrant red and pink stripes, this bracelet is as eye-catching as it is charming. Crafted for comfort and style, it's perfect for adding a pop of color to any outfit. Slip it on and get...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Anklet! For each anklet sold, Pura Vida will donate 5% of...

Cue the sunshine and good times — the Catch a Vibe Anklet Friendship Pack is here to turn every day into a getaway. 🌞✨ Inspired by the retro glow of Euro-coast summers, this vibrant set is made for pool parties, beach hangs, and everything in between. Featuring a dreamy mix...

Meet your new beach day bestie. Our Clean Beaches Pack is inspired by salty air, sandy toes, and ocean views for days. With cool coastal blues, breezy neutrals, and a touch of silver shine, this stack was made for summer adventures (and keeping those beach vibes going year-round). Bonus points: It...

Meet the towel that’s basically a beach day in textile form. With sunny, surfy waves in soft pastel shades, this oversized cotton towel is your new go-to for pool hangs, lake dips, and post-surf naps. It’s yarn-dyed (so the pattern shows on both sides), super soft, and light enough to...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Bracelet!  For every bracelet sold, Pura Vida will donate 5% of...

Everyday studs with a vibrant twist. The center stone features a clear glass, bezel-set focal point with glossy, cerulean enamel lining the perimeter. 

Your mermaid hair *needs* these Cancun Dangle Earrings! With raw cowrie shells and silver clam shells hanging from raw turquoise studs, these earrings will are the perfect compliment to beachy hair!

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Step into summer style with our Cannonball Anklet, where vibrant blue and sunny yellow hues come together in perfect harmony. Crafted to mimic our best-selling Original bracelets, these anklets are your go-to accessory for poolside lounging and beach adventures. Let your ankles do the talking as you stroll along sandy...