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It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Cool, calm, and coastal. The Low Tide Pack brings together deep ocean blues, seafoam greens, and a touch of soft blush — like your favorite sunset surf session. Laid-back and effortlessly stylish, this stack was made for salty air and sandy toes. Perfect for layering or wearing solo — either way,...

Our Mini Braided Solid bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight...

Treat the moms in your life to something special with our Mama Original Bracelet. This OG string style features a mix of white, pink and shimmering gold strands, which are even more lovely when paired with our Mama Style Pack. For every bracelet sold, Pura Vida will donate 5% of...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take a shower. Easily AdjustableOne size fits...

Show your love in style with the Love You Bracelet, because sometimes the simplest gestures mean the most. This adorable bracelet is accompanied by a heartfelt card, making spreading the love easier than ever!WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all, easy...

Bright, bold, and made for sunny days. The Lemon Surf Stretch Bracelet features vibrant yellow and green vinyl beads on a comfortable stretch design that's easy to wear all day long. This colorful stretch bracelet is perfect for stacking with your favorite Pura Vida bracelets or wearing solo for a...

Talk about denim done right… Our Jean Jacket Sticker pays homage to everyone’s favorite layer, with a retro Pura Vida logo for even more cool-girl charm.

Channel your inner ‘90s kid with our Kaleidoscope Stud Earring Pack! This set of six silver studs is giving us alllll the good vibes. Made to mix and match, with everything from cutout smiley face, peace sign and evil eye designs to enameled heart and yin yang styles and a daisy seed...

Our Leche Stretch Bracelet Set of 8 is the latest sensation in our Vacation Vibes collection, perfect for coastal adventures! This set boasts a mix of serene tans, inspired by sandy shores and sun-kissed skin, bringing the essence of the seaside to your wrist. Crafted with a durable elastic core,...

Searching for a killer style to add to your Wave collection? Look no further than our Large Wave Hoop Earrings! Available in a silver finish, these beach-ready beauties feature our signature Wave outline, for a surf style that’s made for sunny days.

Save 35% on bracelets by purchasing our Into the Cosmos Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Carry a piece of paradise wherever you go with our Island Time pendant necklace. This adjustable style can be layered effortlessly with its multiple length options. Wear with our matching dangle earrings for extra vacay vibes.

Lift up the ladies in your life with our International Women’s Day Original Bracelet. This classic string style comes in soft shades that are perfect for mixing, matching and stacking. For every bracelet sold, Pura Vida will donate 5% of the purchase price to New Hope Girls, a non-profit organization...

Look red, white and cuuuuute in the Home for Our Troops Anklet. This charity style comes in a combo of patriotic string shades, for a simple style that gives you fancy feet. For every anklet sold, we’ll donate 5% of the purchase price to Home for Our Troops, an organization that builds...

Coolest design ever? We think so! Our I Need Space Sticker is super quirky and adds some tongue-in-cheek humor no matter where you stick it!

Get ready to catch a flight to Spain with our new Ibiza Cowrie Charm Anklet! Full of bold pinks, bright blue beads and some summer yellows, this anklet features a raw cowrie charm and seed beads you can't refuse.

A classic symbol, reimagined for your charm stack. The Harper Yin Yang Charm features a glossy enamel design framed in gold with subtle crystal accents for a hint of shine. Designed to clip onto your favorite Harper necklace or bracelet, it’s lightweight, easy to layer, and perfect for mixing into...

Let your heart shine with the Heart Bead Stud Earrings! These studs deliver a bold burst of love in the most effortless, chic way. Available in timeless gold, they add the perfect finishing touch to any look. Whether you wear them alone for a subtle statement or pair them with...