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Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made...

Our style motto? The bolder the better—as proven by our Red, Green & White Stretch Bracelet Set of 8. Featuring 8 individual slip-on stretch styles in vibrant shades, this set can be warn all together, mix and matched for your favorite combinations or shared with your friends. Each bracelet is handmade, waterproof...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

It's the little things in life.. opal and rose gold little things! These Raw Gem Chain Wrap Earrings feature chain wrap studs with raw (and uniquely different) opal stones to pair perfectly with our Raw Crystal + Earring Set!

We’re soooo in love with the our Heart On My Sleeve Style Pack! This three-style stack features a stretchy beaded beauty, a red and gold Malibu, and a continuous heart charm design. For each style pack sold, Pura Vida will donate 5% of the purchase price to the American Red Cross to...

This waterproof braided bracelet, featuring a vibrant array of colors, is designed to withstand any activity. Whether you're surfing, snowboarding, or simply showering, it's ready for the adventure. Embrace wearing it daily to enhance its natural appearance and texture. Each bracelet is meticulously handcrafted, ensuring a unique piece with slight...

Create your own rainbow with this enameled multicolor chevron choker. This eye-catching chain of shimmering silver links and pretty pastels will add a pop of color to any neckline. Cue the compliments!

Just in time for V-day, our Red Cross Mixed Original Bracelet is here to make your stack so much more aww-dorable. With shimmering gold string mixed in with red, white and pink, this made-to-layer design is the one everybody’s crushing on. For each bracelet sold, Pura Vida will donate 5%...

Love is in the air—as in, you’ll love our Red Cross Mixed Mini Braid Bracelet. Shimmering gold string weaves in with shades of red and pink, making it the perfect style to add to your Valentine’s Day stack. For each bracelet sold, Pura Vida will donate 5% of the purchase price to...

Summer is a state of mind, and this stack will help you get there! Our Rainbow Stretch Bracelet Set of 8 features nine slip-on styles in a bold array of colors, which can be worn all at once or mixed and matched based on your outfit. For every bracelet set...

Get lost in the jungle with our Rainforest Charity Original. For each Save the Rainforest Bracelet sold, 5% of the purchase price* will be donated to the Rainforest Trust, a nonprofit that purchases and protects the most threatened tropical forests, saving endangered wildlife through partnerships and community engagement. *If you'd like...

Save 35% on bracelets by purchasing our Put it in Neutral Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.WaterproofGo...

No beach day’s complete without a little sun, sand and our Puka Shell Stretch Anklet! With an easy on-and-off design, this seaside style features all-natural, raw puka shell beads, plus silver spacer beads for some eye-catching shine. WaterproofGo surf, snowboard, or even take a shower with them on.  Easy On...

Save 27% on bracelets by purchasing our Purple Sunset Friendship 5 Pack ($41 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.WaterproofGo surf,...

Show everyone what you stand for with our Progress Pride Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.*If you'd like...

Nothing says classic coastal style like our Puka Shell Choker. With a strand of all-natural, raw puka shell beads, this made-to-layer design features silver spacer beads spread throughout to elevate the look and add a little shine.

Your new favorite stack, delivered monthly. Each shipment includes 5 surprise bracelets (an up to $49+ value!) designed to keep your look fresh and full of color. Your first pack ships within 4–5 days of purchase. After that, you’ll be charged on the 7th of every month, and your next...

Your new favorite stack, delivered monthly. Each shipment includes up to 10 surprise bracelets (an $80+ value!) designed to keep your look fresh and full of color. Your first pack ships within 4–5 days of purchase. After that, you’ll be charged on the 7th of every month, and your next...