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Now the whole crew can lift up the LBGTQ+ community, thanks to our Pride Friendship Pack! This set of 11 string styles comes in a variety of rainbow and basic hues, which can be swapped back and forth with your BFFs. For every pack sold, Pura Vida will donate 5%...

Elevate your aura with the Protect Your Energy Bracelet. This bracelet is accompanied by an empowering card, reminding you or a loved one about what really matters & helping to bring those manifestations to life!WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Wear this classic Original Bracelet with pride knowing it’s not only handmade and waterproof, but also supports an amazing cause! For every bracelet sold, we’ll donate 5% of the purchase price* to The Trevor Project, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young...

Meet the Playa Bonita Bracelet: Your vibrant, waterproof sidekick for endless summer fun! With its bold colors and durable design, it's your go-to accessory for poolside lounging, beach days, and dancing in the rain. Handcrafted in shades of blues and greens it's the perfect way to add a pop of...

These earrings are your new go-to for effortless charm and coastal vibes. With a unique mix of a classic gold hoop and playful dangling charms, including a pearl, an evil eye, and a sparkling stone, the Portola Charm Earrings are all about fun, eclectic style. Designed to stand out while...

Stack some stretch into your everyday bracelet rotation with the Pink & Red Vinyl Disc Bead Stretch Bracelet Set. The stretch bracelet combines dynamic and colorful heishi discs with intermittent glimmering metal beads. Brilliantly balanced with a simple string style, this set completes a classic two-piece stack, or combines with...

Add some fiesta feels to all your spring 'fits with our Playa Seed Bead Hoop Earrings. This eye-catching design features a sterling silver post and array of colorful seed beads for a look that's just as cute with your swimsuit as it is with a sundress.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made...

Save 52% on bracelets by purchasing our Pink Moment Friendship Pack ($70 value), featuring 10 of our top selling originals! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. WaterproofGo surf,...

Turn up the red, white, and blue with the Patriotic Pulse Pack — a bold and spirited stack that celebrates freedom, fun, and good vibes only. Perfect for fireworks at the beach, backyard BBQs, or any day you’re feeling festive.

Want some sparkly styles that look oh-so-swell when worn together? Then snag our new Pave Wave Necklace & Earring Set! This rose gold, two-piece pack features cutout Wave stud earrings encrusted with pave stones, plus a matching cutout Wave charm to double down on a luxe look.

Support our furry friends with our Pet Rescue Charity Original. For each Pet Rescue Bracelet sold, 5% of the purchase price* with a minimum donation of $10,000 will be donated to Best Friends Animal Society® to support their work to end the killing of dogs and cats in America's shelters by 2025. *If you'd like to learn more about...

Add a touch of elegance to your look with the Pearl Two-Tone Charm Bracelet! This stunning design features a beautiful mix of soft pink and bold red, with a lovely pearl charm at the center, creating the perfect balance of playful and polished. Whether you're dressing up for a special...

Cue the compliments. This delicate pearl choker is subtle, stackable, and totally timeless. Perfect for layering or letting it shine solo.

Rep your love for Pura Vida with our PV Knucks Sticker. This tatted-up style makes anything you stick it on soooo much cooler (even if it’s just your everyday water bottle).

Layer up your look with our Orbit Choker. Available in a silver or rose gold, this double-duty design features a ball chain beauty and satellite style. Wear it solo or add on other PV styles for an effortlessly cool effect.

You gotta rep the galaxy with our awesome Orbitz Sticker! This colorful design shows off a solar system scene, and looks super space-cool when stuck on your laptop, water bottle, notebooks and more.

Rep the PV motto with our Live Free Sticker! Add this laid-back design to your fave accessory for an instant reminder to live life to the fullest and never hold yourself back