Products

Curvature that naturally sets against your finger in the way a dusk sun sets against a sandy coast. Bask in the afterglow of this focal piece, available in both silver and gold.

Save 20% on bracelets by purchasing our Sunset Beach Friendship 5 Pack ($35 value), featuring 5 of our top selling original bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination...

The best-selling Vacation Vibe Stretch Bracelet pack has been re-imagined in stunning summer shades! Featuring 8 individual, slip-on stretch styles in vibrant pastels, this set can be worn all together, mixed and matched with favorite combinations, or shared with your friends. Each bracelet is handmade, waterproof and totally unique!WaterproofGo surf,...

Pretty pastels with a story to tell this summer. The Sunset Beach Stretch Ring Set of 3 features a beautiful blend of stunning, summer shades to create a patterned design you won't want to take off all year long.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits all,...

Sweet, colorful, and made for sunny days. The Sunset Candy Stretch Bracelet features alternating pink, yellow, and cream vinyl beads inspired by cotton candy skies and golden hour glow. Designed with a comfortable stretch fit, this colorful beaded bracelet is easy to slip on and perfect for stacking. Wear it...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on. Easily AdjustableOne size fits all,...

Golden hour vibes, all day long. The Sunset Chaser Pack brings those dreamy, painted-sky colors to your wrist — like your favorite summer sunset, but make it wearable. Warm tones. Easy layers. Made for sunset seekers and adventure chasers.

Turn up the color with a stack made for summer adventures. The Sunset Samba Bracelet Pack features four coordinating bracelets with vibrant pink, purple, blue, white, and lime stone beads, braided string details, and gold-tone accents for the perfect mix of texture and shine. Designed to be worn together or...

The Sunset Spritz Bundle is serving colorful stacks, fruity charms, and all the feel-good summer vibes. Whether you're beachside, poolside, or headed to happy hour, these playful favorites were made to soak up the sunshine. Get all 4 styles for just $30 (a $94 value) and save over 65%.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Bask in a new dawn and the glimmer of sunset with our Sunshine Tag Chain Bracelet....

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Greet the glow of the summer sun with our Sunshine Tag Chain Necklace. Set on a...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Embrace a sunny state of mind in our stunning Sunshine Tag Ring. Expertly crafted with a...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...

Inspired by classic surf stops and endless coastal adventures, the Surf Motel Hoodie brings relaxed beach vibes to every day. Throw it on after a surf session, for a sunset walk, or whenever you need a little extra comfort and sunshine.

The Surfrider Foundation is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution.  For every bracelet sold, Pura Vida will donate...

Curated to feel custom, the Sweetheart Ring Stack features three cohesive bands to create the sweetest seasonal stack. Set on gold-plated casting, each ring features delicate and diverse stone detail designed to compliment one another.

All the love, stacked just right. The Te Amo Style Pack brings together a mix of braided string bracelets, delicate gold details, and a bold chain for an easy layered look that feels playful and polished. Whether you are sharing the love or keeping it for yourself, this pack is...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them on.  Easily AdjustableOne size fits...