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Every multi mini braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. WaterproofGo surf, snowboard, or even...

Cancer knows no limits. Help us Stand Up To Cancer with the purchase of this bracelet, and show you’re supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated to Stand Up To Cancer (SU2C) for...

Add some love to a locket with our Stone Heart Locket Necklace! This heart shaped locket comes in a romantic rose gold finish and a pearl inlay to make any love store shine!

Our Stay Cool Sticker is the hottest style for summer. With a retro cooler design in bright, bold colors, it’s the perfect piece to stick on your water bottle, surfboard and—yes—your beach-day cooler.

Save 20% on bracelets by purchasing our Spring Breakers Friendship Pack ($38 value), featuring 5 of our best-selling styles! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it...

The newest iteration of the Vacation Vibes Stretch Bracelet set is here and ready for the coast! The mixed pastels in this pack are primed for a seaside setting and sun-kissed skin and feature a durable, elastic core with dynamic disc details throughout.  Easy On and Off One size fits most,...

Fall head over heels for our Special Love Style Pack! This trio of bracelets is designed to capture the essence of love in every detail. Featuring a delicate beaded design, a romantic red and gold combo, and a charming heart accent, this set is perfect for stacking, mixing, and matching....

Save 35% on bracelets by purchasing our Sherbet Dreams Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may...

Introducing the Solar Power Stretch Bracelet: a burst of vibrant energy for your wrist! With its bold orange and pink stripes, this bracelet brings the heat and radiates those feel-good vibes. Stretchy and snug, it fits like a dream and adds a pop of color to any outfit. Whether you're...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take a shower. Easily AdjustableOne size fits...

Outshine any constellation in our Seeing Stars Choker. Available in two shimmering metal finishes—silver or rose gold—this statement-making style features a continuous strand of star charms for the most magical cosmic look.

Dusk-inspired neutrals contradicted with gentle pops of gold like beams of sunlight shining over sandy dunes. This structured choker lends itself to a well-balanced, versatile jewelry collection with the help of smokey quartz and brass elements.

That’s exactly what you’ll get when you snag this super-cute sticker! With a retro feel and ’70s-inspired shades, it’s the perfect way to brighten up your day and put you in a chill mood.

Calling everyone who’s space-obsessed: Our Saturn Necklace & Earring Set is the perfect pair for you! This insanely cute set features a pair of shimmering Saturn stud earrings with a dangling star charm, plus a matching rose gold Saturn charm necklace that’s lightyears beyond beautiful.

If bling is your thing, the Rhinestone Heart Choker is made for you this Valentine's Day. Surrounded by a gold-plated snake chain, a dramatic heart-shaped center stone sits between two soldered sides to create a cohesive, continuous statement piece.

Our style motto? The bolder the better—as proven by our Red, Green & White Stretch Bracelet Set of 8. Featuring 8 individual slip-on stretch styles in vibrant shades, this set can be warn all together, mix and matched for your favorite combinations or shared with your friends. Each bracelet is handmade, waterproof...

It's the little things in life.. opal and rose gold little things! These Raw Gem Chain Wrap Earrings feature chain wrap studs with raw (and uniquely different) opal stones to pair perfectly with our Raw Crystal + Earring Set!

We’re soooo in love with the our Heart On My Sleeve Style Pack! This three-style stack features a stretchy beaded beauty, a red and gold Malibu, and a continuous heart charm design. For each style pack sold, Pura Vida will donate 5% of the purchase price to the American Red Cross to...

Create your own rainbow with this enameled multicolor chevron choker. This eye-catching chain of shimmering silver links and pretty pastels will add a pop of color to any neckline. Cue the compliments!

Just in time for V-day, our Red Cross Mixed Original Bracelet is here to make your stack so much more aww-dorable. With shimmering gold string mixed in with red, white and pink, this made-to-layer design is the one everybody’s crushing on. For each bracelet sold, Pura Vida will donate 5%...